The American soccer market offers significant opportunities, but knowing where your business fits is the first step. Take our Soccer Market Readiness Quiz to assess your understanding of the landscape and identify where you may need to focus next.
A field guide to how soccer works in America, who shapes the game, and how the different pieces fit together.
Whether you're building a soccer business, bringing a product into the market, or simply trying to make sense of the landscape, understanding the ecosystem is a useful place to start.
A complimentary 10-minute conversation with David Ricca to discuss your questions about the soccer ecosystem.
Practical insight. A clearer picture of the game.
Looking for hands-on support with your soccer business?
Explore VVG ServicesEach engagement is a defined, one-time deliverable — except Advisory, which is ongoing. Start wherever matches your current stage; you can always move to the next tier later.
For companies with a product or idea who need an experienced, soccer-specific read on where it fits before going further.
For companies who know soccer is the right market and need a plan: where to focus, who to target, and what to do first.
For companies actively pursuing opportunities who want an experienced partner and network access on an ongoing basis.
Looking for something more specific? VVG also publishes standalone guides and resources.
Soccer is an ecosystem. Not a contact list.
Behind every club, league, player, brand, technology company, investor, and organization is a network of relationships and opportunities.
Knowing who exists isn't enough. Knowing where you fit, and how to navigate the ecosystem, is what creates movement.
Entering North America requires more than a great product.
The soccer technology market is growing rapidly, but understanding the ecosystem is essential. VVG helps technology companies identify opportunities, understand the market, develop partnerships, and build the relationships needed for sustainable growth.
Growth requires more than passion for the game.
VVG helps clubs and organizations identify strategic opportunities, develop partnerships, and create initiatives that strengthen their impact both on and off the field.
Soccer represents a massive opportunity, but it can be difficult to navigate.
VVG helps organizations understand the landscape, identify opportunities, and connect with the right people and organizations to create meaningful partnerships.
Many organizations enter soccer looking for a shortcut: "Who can you introduce us to?"
But introductions are not the beginning of the process. They are the result of understanding, credibility, alignment, and trust.
VVG does not provide a list of contacts. We help organizations understand the ecosystem, develop the right strategy, and build relationships that create lasting opportunities.
The goal is not more connections.
The goal is the
right connections.
Navigating soccer is about more than knowing the right people. It requires understanding how the ecosystem works, where opportunities actually exist, and how to turn relationships into meaningful outcomes.
Soccer is a complex ecosystem with its own organizations, decision-makers, dynamics, and opportunities. We help clients understand where they fit, what is changing, and where their opportunity may actually exist.
Access is not about collecting contacts. It is about understanding who matters, where alignment exists, and how to build relationships that create value for everyone involved.
A strategy only matters when it moves something forward. We help translate insight and relationships into focused action, opportunities, partnerships, and sustainable growth.
The goal isn't simply to enter soccer. It's to understand where you belong and build from there.
Vamos Venture Group brings together experienced people across soccer, sports business, finance, marketing, technology, and entrepreneurship — giving our clients perspective that goes beyond any one part of the game.
Founder & Managing Partner
David's background spans soccer, international sports, finance, marketing, and business development.
He was part of the 2010 FIFA World Cup Organizing Committee's media team in South Africa, served as an American liaison between Major League Soccer, Soccer United Marketing, and Latin American national teams playing in the United States, and spent part of his career in international wealth advisory with Morgan Stanley and Smith Barney.
Today, David is the Founder & Managing Partner of Vamos Venture Group and a Growth Advisor to Street Soccer USA, working with organizations looking at opportunities across the soccer ecosystem.
Every partnership starts with understanding the challenge, identifying the opportunity, and creating alignment.
Organizations we've worked with
Whether you're entering the soccer market, expanding your organization, or pursuing a new opportunity, we want to understand where you're headed.
Tell us what you're building, what you're trying to accomplish, and where you see the opportunity. We'll take it from there.
